Apple’s highly-anticipated Vision Pro headset unveiled last week has reportedly achieved impressive sales figures during its first pre-order weekend according to renowned Apple analyst Ming-Chi Kuo. The Vision Pro headset, which boasts cutting-edge technology and immersive features, managed to sell between 160,000 and 180,000 units within the initial pre-order window.
In a recent Medium post, Kuo noted that the headset sold out rapidly after pre-orders became available, prompting shipping times for all models to extend by five to seven weeks. While this may seem like a positive indicator of strong demand. Kuo urged caution pointing out that shipping dates have remained stagnant 48 hours after the pre-order window opened.
The pre-order dynamics of the Vision Pro differ from Apple’s usual product launches particularly iPhones, which typically experience a continuous surge in shipping dates following the initial sell-out. Kuo emphasized that while shipping 500,000 Vision Pro units this year is feasible the challenge lies in sustaining demand for a product that currently occupies a niche market.
“Vision Pro is still a very niche product,” Kuo remarked. He compared the situation to the consistent demand seen with new iPhone models, where shipping dates continue to rise in the days following pre-orders, reflecting ongoing interest from a broader consumer base.
Apple enthusiasts are eagerly awaiting the official release of the Vision Pro headset, set to deliver a unique augmented reality experience.
Apple has not officially disclosed sales figures or specific pre-order numbers for the Vision Pro headset. The tech giant is expected to shed more light on the device’s market performance during its upcoming quarterly earnings call.
As the Vision Pro release date approaches the tech community remains abuzz with speculation about the headset’s potential impact on Apple’s bottom line and its position in the burgeoning augmented reality market.