In a recent report from Macrumors Apple’s highly anticipated OLED iPad Pro is expected to enter the market with a starting price of $1,500. According to the Korean source, the prices will further escalate ranging between $1,800 and $2,000 depending on the size and configuration of the device.
This isn’t the first time a Korean source has predicted a substantial increase in the pricing of Apple’s new iPad Pros. A similar report by The Elec last March estimated starting prices of $1,500 and $1,800 for the 11-inch and 13-inch models.
The latest report suggests a $2,000 price tag for the 13-inch model, which could potentially be attributed to a higher storage capacity offered by Apple. it’s worth noting that the current 12.9-inch iPad Pro, with a maximum storage of 2TB, starts from $2,100 depending on Wi-Fi or cellular configuration.
If these predictions go true then the price hikes would make the new 11-inch iPad Pro over 80% more expensive than the existing 11-inch iPad Pro with an LED Liquid Retina display which starts at $799. As for the 13-inch model, assuming a base configuration costing $1,800, it would be approximately 60% more expensive than the current 12.9-inch iPad Pro with mini-LED Liquid Retina XDR display, starting at $1,099.
The estimated prices for the OLED iPad Pro exceed the starting price of certain MacBook Air with M2 chip, which begins at $1,199. The primary driver behind these price increases is believed to be the substantial material costs associated with Apple’s procurement of OLED panels from manufacturers like LG and Samsung.
Apple plans to justify the higher prices by enhancing storage capacities and emphasizing the superior quality of OLED screens. The report highlights the advantages of OLED over existing iPad screens, including higher contrast and brightness at an equivalent or lower level of power consumption.
The report indicates the possibility of MagSafe charging for the upcoming iPad Pro models. A refreshed version of the Magic Keyboard, featuring a larger trackpad to give the iPad Pro a more laptop-like appearance, is expected to accompany the devices, as reported by Bloomberg’s Mark Gurman.
Consumers eager for the latest Apple innovations won’t have to wait long, as the new iPad Air and iPad Pro models, along with accompanying accessories, are anticipated to launch around the end of March. This aligns with Apple’s plans to release iOS 17.4 and iPadOS 17.4, with a potential spring event to introduce these highly anticipated devices, according to Gurman’s insights.