The Competition and Markets Authority (CMA) has given Microsoft the green light to purchase Activision Blizzard after its initial acquisition attempt was blocked by the UK antitrust regulator. The regulator labeled Microsoft’s decision to sell cloud gaming rights to Ubisoft as a “game changer that will promote competition.”
The Competition and Markets Authority (CMA) has cleared the major obstacle, allowing the companies to finalize the largest merger in gaming history. Ubisoft, the publisher of French video games, has been granted the rights to distribute Activision’s games on consoles and PCs via the cloud.
The CMA stated that the revised deal would “preserve competitive prices” in the gaming industry, offering more choices and enhanced services. “We’ve ensured that Microsoft won’t monopolize this crucial and swiftly evolving market,” the regulator added.
This approval finally concludes the two-year legal battle to secure the takeover. The agreement to purchase Activision Blizzard in January 2022 concluded with a $68.7 billion deal. However, the CMA initially blocked it, citing concerns over its potential anti-competitive nature in the cloud gaming market.
Before the approval was granted, Microsoft had no rights to finalize the deal globally. Microsoft’s acquisition of Activision Blizzard had already been approved by regulators in several other regions and territories, including Brazil, Chile, Japan, Saudi Arabia, Serbia, South Africa, and, most recently, the European Union.
Many games are popular, but one of the most esteemed is from Activision, one of the world’s leading video game publishers. This deal is a significant development in the games industry’s recent history. It’s noteworthy that the studio is behind hit titles like Call of Duty, Candy Crush, World of Warcraft, and more.
Now, Microsoft has the opportunity to complete the takeover. This move will likely increase demand for its Xbox console and enable it to add more titles to its Xbox Game Pass streaming service. In this service, members pay a subscription fee to access a catalog of titles via the cloud.
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