Adam Mosseri, CEO of Instagram, recently announced that Instagram is working on a button that will allow users to see content from verified Instagram accounts only. Instagram recently launched its premium feature named “blue tick” for verified users as part of a premium paid feature. To increase revenue, Instagram is continuously working on enhancements. Instagram is also working on an ad-free experience, which we will discuss below.
Instagram testing verified-only feed
Adam Mosseri, CEO of Instagram, confirmed that Instagram is working on a feature that will allow users to filter the content they love to watch. If they want to view content from verified accounts only, they will be able to filter the content. A new menu will be introduced to filter the content; users just need to click on it to switch between the “Following” and “Favorites” feeds. This new feature will be visible as a toggle button under the “Following” and “Favorites” feed options that appear when you tap the Instagram logo at the top of the app.
“We’re exploring this as a new control for people and a way for businesses and creators to get discovered,” the executive said.
The main strategy behind this idea is to persuade more Instagram users to pay for the Meta verified paid feature. This service costs around $11.99 to $12 per month or $14.99 when you subscribe via the iOS or Android apps. One good thing about this feature is that Instagram does not force it upon you like X does sometimes (referring to the premium accounts-only comment section). Users can simply switch to a different feed if they do not want to use it.
Currently, it is not fully clear how many users will receive this option and when it will be made available.
Ad-free experience for the user
Meta is also working on another feature that will be a premium feature, which will not show ads in the feed. Users can enjoy scrolling without any ads in it. The plan will first be released to users in Europe, as a new EU regulation will force Meta to ask for express consent before collecting user data to deliver personalized advertisements.
This plan would cost around $17 per month, and it’s uncertain whether it will come with Meta Verified included. Elon Musk has been considering doing something similar with X, as code found in the platform’s mobile apps reveals new tiers of the X Premium subscription that will allow users to remove ads.
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